Bachelors degree in Business, Marketing or IT
Minimum 10 years of ecommerce/digital experience
Tactical experience in the construction, launch, and management of eCommerce sites within a respected web property with a proven track record of maximizing site activity and conversion.
Knowledge of standard technical requirements and practices surrounding eCommerce; strong SEO (Search Engine Optimization) knowledge
Experience utilizing affiliate marketing, social networking and mobile applications preferred; Outstanding cross-functional collaboration and communication skills
Proven work experience as a Head of Digital/Digital Mananer
Solid experience with online marketing tools and web-based technologies
Understanding of how digital channels work
Hands on experience with SEO/SEM and CRM software
Familiarity with Google Analytics
Excellent interpersonal and team management skills
Strong analytical skills
BSc degree in Marketing, Digital technologies or relevant field
Accountable for the development, implementation and execution of all eCommerce strategies with focus on driving website conversions.
Accountable for customer satisfaction, including managing the customer service department, reviewing shipping and returns policies, and updating packaging and inserts as required.
Deploys tests and provides background analysis and recommendations after testing to continuously improve the customer experience, improve personalization, and grow sales and contribution.
Leverages digital marketing tools and technologies (e.g., paid search, social networking, affiliate marketing, remarketing, etc) to develop and execute an effective